PORTFOLIO
SOCIAL MEDIA POSTS
(AI FUSION)
UTILIZING TRADITIONAL DESIGN ELEMENTS, HUMAN CURATION, (& AI FOR SPECIFIC PORTIONS INDICATED BELOW)
SOCIAL MEDIA | INSTAGRAM FEED CONCEPT SKIN CARE BRAND
*UTILIZING STOCK PHOTOS, HUMAN CURATION, (& AI FOR PHOTOS OF: MODELS, PRODUCT JARS, CRUELTY-FREE GRAPHIC)
DESCRIPTION
This is an Instagram feed I created for a concept skin care retailer.
*Instagram is rolling out a vertical video feed that is not yet available to everyone. This is a feed example for the current square posting format.
AI portion: I created and entered prompts into an AI platform to render three images of models, plus single and multiple product jar images, as well as the cruelty-free graphic.
Original work portion: After generating AI images in styles seen, I entered and arranged them into a Canva grid template containing 9 squares to simulate a portion of an Instagram feed.. I then changed and added text to coincide with my concept skin care brand’s Instagram feed.
Photo credit: The lower left image on the bottom tow of the grid is stock photo from Canva Pro. The rest of the images I utilized an AI platform to create through prompting.
INSTAGRAM FEED | CONCEPT SKINCARE BRAND & PRODUCTS (UNBRANDED)
*Instagram is rolling out a vertical video feed that is not yet available to everyone. This is a feed example for the current square posting format.
SOCIAL MEDIA | TIKTOK VIDEO AD CONCEPT FUTURISTIC APPAREL BRAND
*UTILIZING HUMAN CONCEPTUALIZING, CREATIVE DIRECTION, VIDEO EDITING (& AI FOR PHOTO GEN & PHOTO ANIMATIONS)
DESCRIPTION
This is a TikTok ad I created for a concept futuristic hype-style streetwear and athleisure brand.
AI portion *(for photos of models and to animate photos): First, I performed prompting on an AI platform to create an image of a model in the clothing and photographic style seen. Next, I utilized a different AI platform and performed prompting along with different settings to achieve different animated styles of the image.
Original work portion: I created the concept brand name: D7, selected and arranged graphics for the mock logo, and then chose the concept brand’s collection name: Lumen. Then, using a video editor I imported the still image and the different animated renderings of it. Next I created a storyboard with the image and animations. I then created a video card to introduce the concept clothing brand’s collection as well as a shop now CTA card. Next, I edited the still and animated videos and entire storyboard by adding effects for cards and transitions, as well as adding additional animation overlays. Finally, I added a clip of a full-length song that I composed and produced by performing complex loop layering (layering around 30+ loops); for the soundtrack. I composed and produced the song independently with no use of AI whatsoever for any part of the music.
AD FOR TIKTOK | CONCEPT FUTURISTIC STREETWEAR & ATHLEISURE APPAREL BRAND D7 - NEW COLLECTION
SOCIAL MEDIA | TIKTOK VIDEO AD CONCEPT SKIN CARE PRODUCT
*UTILIZING MODIFIED STOCK PHOTO, HUMAN PROMPTING & SCRIPTING FOR AI (& GENERATIVE AI FOR A TIKTOK VIDEO)
DESCRIPTION
This is a TikTok ad I created for a concept skin care brand. This ad was designed to appeal to a female Gen Z consumer segment. Also, this video is in the popular more candid and less produced video style, while also keeping a professional tone and presence.
AI portion *(generative AI video): The AI platform generated video ad visuals in response to settings I selected, demographic and product information I entered, and the ad script I wrote.
Original work portion: I selected a stock photo from Canva of a jar and slightly modified it to create my concept product “Clean” which is a hydrating facial moisturizer. Then, I decided the product features: organic, vegan, fragrance-free, and hydrating. Next, I chose a generative AI platform to render my TikTok video. There, I uploaded my concept brand details and product photo, and typed in the product features and demographic information. Next, I wrote an ad script (unassisted by AI) to appeal to a Gen Z segment and entered it. After, I selected an AI avatar to narrate my script. Then, (unassisted by AI) I designed a video opening card which immediately communicates products benefits, as well as created a discount code end card. Finally, I edited the AI generated product video to add more visual interest by including additional text, and changing the composition of different video scenes.
AD FOR TIKTOK | CONCEPT SKINCARE BRAND & PRODUCT (UNBRANDED)