VIVID

BRAND SOLUTIONS

BRAND STRATEGY | CREATIVE DIRECTION | CONTENT CREATION & CURATION | DESIGN

for FASHION & BEAUTY INDUSTRIES

BRAND IDENTITY & POSITIONING

  • Brands in fashion and beauty industries have brand development, growth, and management needs, beyond those of other industries. These industries have functionally unique infrastructure. They are heavily trend-centric, with varying collection release speeds. Buyer motivation is rooted more in layered symbolism than pragmatism. It also shifts more notably and nuanced in retail categories. These industries also frequently intersect with the entertainment industry, and cultural shifts. Brands in this space require a specialized approach to cut through market landscape noise. Brand identity and positioning can establish a new brand, or better align a pre-existing one with ultimate brand goals.

COLLECTION CAMPAIGN PLANNING

  • Collection campaigns are the heartbeat of fashion and beauty industries. Brands in this space must perform aesthetic gymnastics through ongoing collections. That’s required to keep industry pace, and stay culturally relevant to consumers in these markets. Brand identity must be kept, while also morphing recognizably through different collection artistic visions and philosophies, product drops, trends, and collaborations. Brand identity makes an overarching statement; collections are addendums to that. They are ongoing monologue and dialog with culture and consumers. Collection campaign planning ensures this process is always on-brand, cohesive, and resonant.

CONTENT DESIGN & CREATIVE

  • Fashion and beauty industries are crowded advertising landscapes. Both are aspirational by default, with consumers eager for new products in these spaces. Accordingly, the market is flooded with much advertising content from many brands. It’s a space where the consumer has many options, moving at a fast pace, at all times. Accordingly, brands have to immediately inspire their ideal consumer. Also, to quickly convince them the brand “gets them”, is their tribe, and to make a purchase. Content creative and design (social media posts, ads, email newsletters, etc.) geared specifically for fashion and beauty sectors accomplishes all of that.

FASHION SHOW CHOREOGRAPHY

  • Fashion show choreography planning includes key show elements like: theme, set design, show phases, music, model auditions, and runway choreography. Your brand can also select bespoke collection-centric choreography. It ensures all collection garment elements are captivatingly presented. Model casting and movement choreography can be done to honor artistic style, fabric types, compositional lines, shapes, colors, and artistic features. Whether neutral pantsuits or neon taffeta dresses, bespoke choreography can make a collection resonate. It can do so, while also being in strong calibration with your brand identity, collection theme, and ideal consumer.

FASHION SHOW RUNWAY TRAINING

  • Models are trained with the same insider techniques used on runways for top fashion labels, such as Versace and Valentino. Group workshops are designed for all experience levels, from inexperienced to professional. Also covered in workshops are fashion show logistics, runway safety, music and movement theory, the art and science of creating frisson in fashion shows, and audience sales psychology. Individually, models will each acquire technical and artistic competence, as well as confidence. As a group, model runway performance will be strong, cohesive, and compelling.

TALENT CASTING

  • Talent casting can be done for core brand identity collateral, collection themes, ad campaigns, media editorial content, fashion shows, and trends. Casting ensures talent selected are best for your brand ethos and projects. This means each talent is ideal; and for multiple talent, that they also present as a well coordinated set. Casting ensures all talent are sufficiently skilled, and appropriate for the project type. Also, that they are relatable and / or aspirational to your ideal consumer. Next, that they are in alignment with the axioms of the retail category your brand inhabits. Additionally, that talent evokes the symbolism your brand desires. Finally, that oversight is provided so results are outstanding.

VIRTUAL BRAND EXPERIENCES

  • Fashion and beauty brands are increasingly inhabiting a purely digital landscape. A lot of media production exists offline. Brands often toggle offline production with online presence, at times entrenched in drawn out and piecemeal production processes and DIY. Virtual brand experiences elegantly and efficiently streamline production logistics. Through augmenting or curating production with cutting-edge AI, AR, and VR techniques, your brand can keep production mostly digital. Whether it is through hype videos, lookbooks, or digital fashion shows, your brand’s identity and products can be conveyed accurately and powerfully.

BESPOKE BRAND & CAMPAIGN MUSIC

  • Music is a potent form of communication. Equip your brand with music that articulately expresses its’ ethos, and each campaign’s core essence while staying brand-centric. Collections often have phases (or, separate yet coordinated sets). This is music designed for fashion and beauty brands, to honor that format. Divergent yet coordinated separate music tracks can be composed and produced for a collection’s phases or sets. Or, rendered as one seamless track that morphs in style and timing with a fashion or beauty collection’s phases. Music can be composed and produced in many genres. You are covered whether you are looking for an elegant classical piece, a bass-heavy fashion show anthem, or want something unusual and unique.

& MORE

  • Do you like my work, and have an idea for a project type not seen covered here? Send an inquiry to explain the project idea, to see if I can accommodate it. If not, I may be able to refer you to a colleague who can. Scroll down and click the INQUIRE button to submit a request.

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