PORTFOLIO
DESIGN LAYOUTS
(AI FUSION)
*UTILIZING TRADITIONAL DESIGN ELEMENTS (& AI FOR PHOTOS OF MODELS ONLY)
DESIGN LAYOUTS | FASHION BRAND LOOKBOOK PAGE COVER
*UTILIZING TRADITIONAL DESIGN ELEMENTS (& AI FOR 2 MODEL PHOTOS ONLY)
DESCRIPTION
This is a design layout I conceptualized and created for a concept fashion brand lookbook cover.
AI portion *(only used to create two model photos seen): I created a prompt for an AI to generate hyper-specific images of a model in a dress. In the prompt, I entered fashion photography settings knowledge, to render model images in the photographic style seen.
Original work portion: I built the entire layout from scratch using a blank whiteboard. No premade templates were used. I chose two fonts and made stylized edits of them to fit my theme. I then arranged them as an aesthetic frame for the photos. My design layout as well as font choices and edits were intended to carry the style of the images: elegant, artsy, subtly whimsical, with slight influence of a late 1970s fashion editorial image style through a modern interpretation. Typography was chosen, edited, and arranged to evoke a subtle 1970s silhouette (belled ends, narrower middle, bowed mid-letter curvature). Also intended was for fonts and their arrangement to compliment the compositional lines of the dresses seen. Additionally, I arranged letter and numeric fonts around images in a subtle circular pattern similar to the style of a clock to evoke a sense of time. I saw this as an appropriate artistic choice with the lookbook cover being for an upcoming trend season, referencing an editorial style of a prior time period, yet with a modern interpretation.
FASHION BRAND - EDITORIAL STYLE LOOKBOOK PAGE COVER | CONCEPT - HYPOTHETICAL BRAND
DESIGN LAYOUTS | BEAUTY BRAND LOOKBOOK PAGE
*UTILIZING TRADITIONAL DESIGN ELEMENTS (& AI FOR PHOTO OF MODEL ONLY)
DESCRIPTION
Featured is a design layout I conceptualized and created for a concept beauty brand themed lookbook page.
AI portion *(for model photo only): I created a prompt for an AI platform to render a hyper-specific image of a model. In the prompt, I entered fashion photography settings knowledge. I included PANTONE 14-4307 TCX (Winter Sky) from the PANTONE NYFW Autumn / Winter 2024 - 2025 trend report, for the AI to render it as the model’s eyeshadow color.
Original work portion: I built the entire layout from scratch using a blank whiteboard. No premade templates were used. I selected two fonts and made stylized edits of them to fit my theme. I then chose, edited, and layered design elements seen in image: black mascara swatch, silver metal geometric design, loose silver eyeshadow, shiny pearl, and eyeshadow compact placed on the pearl. My design choices and layout were made to convey a futuristic and edgy sleek elegance.
BEAUTY BRAND - EDITORIAL STYLE LOOKBOOK PAGE | CONCEPT - UNBRANDED