CASTING GUIDE

DESCRIPTION
Casting for Brands is a guide I have ​created for small to midsize brands. It ​equips them to better understand ​talent casting to create winning ​campaigns. I wrote it based on years ​of tenure in the fashion industry. This ​experience centered heavily around ​fashion productions and talent ​casting. In the guide is the section 10 ​Signs of a Great Agency (the ​portfolio piece this section displays). ​Utilizing agencies is common for ​small to midsize brands. This section guides ​brands to recognize great agencies of ​all types (talent, marketing, PR, et cetera).

ROLES
COMPILATION OF KNOWLEDGE
THOUGHT LEADERSHIP
CONTENT WRITING
DESIGN LAYOUTS

ROLES NOTES
Roles listed apply to portfolio samples in entirety.

This section draws upon my experience working with brands ​and agencies during tenure in the fashion industry. ​Specifically, working with talent agencies and brands that ​utilize agencies. Additionally, this section was written based ​on further research into current brand and agency dynamics.

Each page layout I designed from scratch using blank ​whiteboards. No premade templates were used for ​any pages, just the templates I created from scratch. Typography and design element choices are my own.

Photo credits: All images and graphics utilized to create this ​guide were sourced from Canva Pro.

*Following is only the 10 Signs of a Great Agency section ​of the Casting for Brands guide; and does not include ​content from the rest of the casting guide.